Posted by: mbconsulting | June 24, 2010

When copy editors write terrible headlines (via life needs edits)

Excellent point! The headline is maybe one of the most important element that decide a reader to pass or not news. Thanks!

When copy editors write terrible headlines "Ra ra oooo la la …. You and me could write a bad headline…" Sorry. Did you know that copy editors write headlines? It's really hard. Column width, available letters, and point size determine how you will fit the headline to the available lines and sizes. It's actually quite complicated and really difficult. Sometimes you would have to sum an entire article with three, five-letter words. It's tough. We've all seen hilarious missteps in headli … Read More

via life needs edits

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